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We have started back blogging and look forward to sharing interesting content with you.

In today’s “Tallahassee Democrat,” the newspaper profiled an El Salvadoran restaurant called El Viroleno. The Central American restaurant is located on Tennessee street and is a small business with one cook who specializes in authentic cuisine. I ran across the article in my Facebook feed and clicked on the link to the newspaper to learn more. Additionally, I searched for the restaurant’s Facebook page because the newspaper shared in the article that El Viroleno has one. My experience is an excellent example of how social media can get the word out about your business. I wasn’t even looking for a restaurant; however, since it was in my feed (and caught my interest), I clicked through to find out more information about the restaurant and the next time I am trying to feed my stomach for lunch I might just stop by.

Internet marketing works! Promote your business where the consumers are—on the Internet, whether it’s on a computer or handheld, electronic device like a tablet or smartphone.

Resource:

http://www.tallahassee.com/story/life/food/2014/07/09/el-viroleo-brings-south-american-flavors-tallahassee/12405373/

Check out El Viroleno’s Facebook page:

Have you noticed just like the country has gone CUPCAKE CRAZY we also love anything being sold to us from a FOOD TRUCK! This is great news for those of us who promote diversity and cultural awareness because business owners with a passion for cooking their delectable, authentic, multicultural cuisine can share their edible fares to the masses—thanks to their wheels.

Here are some interesting articles on the Web about the topic:

• YaleNews – “Students map diversity and culture of New Haven through food trucks”
• The New York Times – “Blending of Cultures Visible in the Food Trucks”
• Smithsonian Magazine – “How America Became a Food Truck Nation”
• Forbes – “Exploring Toronto’s Diverse Food Truck Scene”
• Good Magazine – “GOOD Ideas for Cities: Building a Food Truck Movement”
• BeyondChron – “Food Trucks Key to San Francisco’s Food Diversity & Culture”

In our February 11, 2014 blog post, “Business Plan 101: What is an Executive Summary,” we discussed the basics of this all-important section of your business plan.

Eric Markowitz has written an interesting article about how to write an executive summary. In the article he discusses how to make sure that your executive summary is the perfect sales pitch to use when pitching your business to a potential investor. Markowitz states that “the process of distilling the essence of your business down to a page forces you to think hard, decide what’s important, and discard things that aren’t essential to the story line.” This is so true because a lot of times you only have a few minutes to capture someone’s attention, especially a potential financial backer. Make every word count.

Resources:

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).

Entrepreneur.com. “Starting a Business: How to Write Your Mission Statement.” http://www.entrepreneur.com/article/65230. October 30, 2003.

Markowitz, Eric. Inc.com. “How to Write an Executive Summary.” http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html

The one or two page executive summary is the most important part of your business plan because it offers an overview and briefly summarizes the overall plan for your business. According to Joanne Cleaver, the executive summary “highlights the market need and market opportunity and how you plan to take advantage of that opportunity” (64). It’s the first impression when potential financial backers ask to see what you’re about in writing.

Even though it is the opening pages of your business plan, you should write it last so that you can include a strong summary of your overall plan.

For established businesses include the following:

• Mission Statement
• Company Information
• Growth Highlights
• Your Products/Services
• Financial Information
• Summary of Future Plans

New businesses should focus on experience, background, and a thorough understanding of your place in the market, along with projections for your growth potential.

Resources:

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).

Pinson, Linda. “Anatomy of a Business Plan: The Step-by-Step Guide to Building Your Business and Securing Your Company’s Future,” 7th Edition. Out of Your Mind . .. and Into the Marketplace, California (2008).

SBA.gov – “Create Your Business Plan: Executive Summary” – http://www.sba.gov/content/business-plan-executive-summary

A mission statement, a few short and sweet sentences that capture the heart and soul of your business, is vital to your organizational philosophy, as well as the overall business plan its entirety. A mission statement includes your business goals and offers a first glance to others about what your business is about and stands for.

Resources:

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).

Entrepreneur.com. “Starting a Business: How to Write Your Mission Statement.” http://www.entrepreneur.com/article/65230. October 30, 2003.

Before you get down to the task of drafting your business plan, you need to know a business plan’s major building blocks. A business plan, whether small and simple or long and highly detailed, has basic, distinct parts, which include the following:

• Mission Statement – a few short and sweet sentences that capture the heart and soul of your business, is vital to your organizational philosophy, as well as the overall business plan its entirety.
• Executive Summary – one or two page overview that briefly summarizes the overall plan for your business.
• Business / Company Description
• Business Growth Strategy
• Marketing Analysis / Strategy / Marketing & Sales
• Plan of Operations / Organization
• Service or Product Line
• Financial Statements / Projections
• Management Team

Resources:

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).

Small Business Association. “Create Your Business Plan” http://www.sba.gov/writing-business-plan

Tiffany, Paul and Peterson, Steven, “Business Plans for Dummies,” 2nd Edition, Wiley Publishing, Inc., New Jersey (2005).

A business plan primarily serves two purposes: (1) planning tool and (2) required document to present to potential lenders for financial backing.

Did you know that one of the major reasons a business fails is because the owner lacked a well-thought out business plan or did not have one at all? A business plan is like a road map or blueprint: it’s your design for where you plan to go with your business to make it profitable.

A business plan is when you put your ideas, goals, and strategies in writing and determine whether or not you have a viable business venture. It helps keep you focused on your short and long term goals. Like any writing exercise, the act of writing a business plan forces you to brainstorm about the current and future plans for your business. Additionally, a business plan is necessary if you plan to seek funding from outside resources.

We understand that more likely than not you are an expert in what you are in business for; however, that does not necessarily translate into good business planning skills. That’s what we’re here for at Dvercity, Inc. We can help you with the administrative side of doing business. Don’t wait until you are under pressure to produce a business plan to get one done. Go ahead and get your business in order today!

How? Download our free template for starters and then we can help you with the developmental editing/writing process. Only you know your business best so we have designed the template to prompt you to think about all the different aspects of your business. Our job is to revise and polish your business plan into a professional, finished product worthy of any presentation.

Click here to learn about 10 traditional lending institutions.

Click here to learn about 20 successful start-up businesses.

Click here to learn about venture capital and other ways to raise capital for your business.

Resources:

Berry, Tim. “The Plan-As-You-Go Business Plan,” Entrepreneur Media Inc. (2008).

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).

Pinson, Linda. “Anatomy of a Business Plan: The Step-by-Step Guide to Building Your Business and Securing Your Company’s Future,” 7th Edition. Out of Your Mind . .. and Into the Marketplace, California (2008).

Tiffany, Paul and Peterson, Steven, “Business Plans for Dummies,” 2nd Edition, Wiley Publishing, Inc., New Jersey (2005).

According to Joanne Cleaver, “a business plan defines your business, and also serves as your road map to success,” which means that a business plan is where you should write down the plan for your business so that you can stay on track to complete the tasks necessary to start and maintain your business and to reach your goals.

Resources:

Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).