A mission statement, a few short and sweet sentences that capture the heart and soul of your business, is vital to your organizational philosophy, as well as the overall business plan its entirety. A mission statement includes your business goals and offers a first glance to others about what your business is about and stands for.
Resources:
Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).
Entrepreneur.com. “Starting a Business: How to Write Your Mission Statement.” http://www.entrepreneur.com/article/65230. October 30, 2003.