Month: July 2014

In today’s “Tallahassee Democrat,” the newspaper profiled an El Salvadoran restaurant called El Viroleno. The Central American restaurant is located on Tennessee street and is a small business with one cook who specializes in authentic cuisine. I ran across the article in my Facebook feed and clicked on the link to the newspaper to learn more. Additionally, I searched for the restaurant’s Facebook page because the newspaper shared in the article that El Viroleno has one. My experience is an excellent example of how social media can get the word out about your business. I wasn’t even looking for a restaurant; however, since it was in my feed (and caught my interest), I clicked through to find out more information about the restaurant and the next time I am trying to feed my stomach for lunch I might just stop by.

Internet marketing works! Promote your business where the consumers are—on the Internet, whether it’s on a computer or handheld, electronic device like a tablet or smartphone.

Resource:

http://www.tallahassee.com/story/life/food/2014/07/09/el-viroleo-brings-south-american-flavors-tallahassee/12405373/

Check out El Viroleno’s Facebook page:

Have you noticed just like the country has gone CUPCAKE CRAZY we also love anything being sold to us from a FOOD TRUCK! This is great news for those of us who promote diversity and cultural awareness because business owners with a passion for cooking their delectable, authentic, multicultural cuisine can share their edible fares to the masses—thanks to their wheels.

Here are some interesting articles on the Web about the topic:

• YaleNews – “Students map diversity and culture of New Haven through food trucks”
• The New York Times – “Blending of Cultures Visible in the Food Trucks”
• Smithsonian Magazine – “How America Became a Food Truck Nation”
• Forbes – “Exploring Toronto’s Diverse Food Truck Scene”
• Good Magazine – “GOOD Ideas for Cities: Building a Food Truck Movement”
• BeyondChron – “Food Trucks Key to San Francisco’s Food Diversity & Culture”