In our February 11, 2014 blog post, “Business Plan 101: What is an Executive Summary,” we discussed the basics of this all-important section of your business plan.
Eric Markowitz has written an interesting article about how to write an executive summary. In the article he discusses how to make sure that your executive summary is the perfect sales pitch to use when pitching your business to a potential investor. Markowitz states that “the process of distilling the essence of your business down to a page forces you to think hard, decide what’s important, and discard things that aren’t essential to the story line.” This is so true because a lot of times you only have a few minutes to capture someone’s attention, especially a potential financial backer. Make every word count.
Resources:
Cleaver, Joanne. Starting a Business: An Easy, Smart Guide to Starting Your Own Business. Barnes and Noble Books: New York (2003).
Entrepreneur.com. “Starting a Business: How to Write Your Mission Statement.” http://www.entrepreneur.com/article/65230. October 30, 2003.
Markowitz, Eric. Inc.com. “How to Write an Executive Summary.” http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html