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CHICAGO, Aug. 9 /PRNewswire/ -- Vowing to "give up the pounds, not the fight," Dr. Ian Smith -- physician, author of the NY Times #1 best-seller Extreme Fat Smash Diet & VH1 Celebrity Fit Club expert -- has created The 50 Million Pound Challenge. Supported by a host of African-American leaders and sponsored by State Farm(R), The Challenge is coming to Chicago on August 11 for a free special event of fitness & fun to help people take control of their health and take up the fight against weight-related illnesses. On pace as one of the most far-reaching initiatives of its kind, The Challenge is an historic campaign & commitment by the African-American community to rally people across the U.S. to get fit & lose weight -- and ultimately live longer, look & feel great. In 4 months since its April 7 launch, 190,698 people have joined at http://www.50millionpounds.com/, and lost 443,298 total pounds.
*Free VIP Access near Stage & Stars for those who Show up First in Line w/Registration after Signing up Early Online To encourage more people to sign up online before the Chicago event, the first attendees to show up at the event and present a print-out of their e-mail confirmation showing they registered online from Aug. 2-11 get VIP access near the stage and stars. Only one person admitted per confirmation, which is unique to individuals & non-transferable, so friends are encouraged to register. VIP areas open at 12 Noon on event day. People must be 18 or older & no alcohol, smoking or coolers are allowed.*
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L-R: Fitness Expert Donna Richardson and James Collins, Regional Vice President, McDonald's, serve a Go Active! Adult Happy Meal to customers at a McDonald's restaurant as part of the mid-point celebration of the McDonald's Go Active! American Challenge with Bob Greene. Photo Credit: Andrea Polito
Dallas, TX - (NYSE: MCD) (5/10/04) McDonald's and Donna Richardson, nationally recognized expert and motivational speaker on fitness, celebrated the mid-point of the McDonald's Go Active! American Challenge with Bob Greene to raise consumer awareness about the importance of living active and balanced lifestyles through food choice, physical activity and education. McDonald's also introduced the new Go Active! Adult Happy Meal available nationwide May 11 and featuring the new Premium Fiesta Salad.
L-R: Former Miss Universe Alicia Machado, Fitness Expert Donna Richardson and Michael Roberts, President, McDonald's USA (Front Row); Ronald McDonald and Oprah's personal trainer Bob Greene (Back Row); lead several McDonald's customers in a walk as part of the McDonald's Go Active! American Challenge with Bob Greene
Photo Credit: Andrea Polito
[distributed through BlackPR.com/BlackNews.com]
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